How a simple fishing game turns cleanup action into a playful learning moment
Plastic pollution is one of the most visible environmental challenges of our time. It appears on beaches, in coastal regions and along waterways around the world. But awareness does not always have to start with a campaign, a lecture or a complex report. Sometimes, it can start with a game.
Together with Müller, MBRC THE OCEAN is part of a playful product idea that brings the topic of ocean protection into families, children’s rooms and everyday moments: the “Rettet die Meere” fishing game.
The idea is simple: children use fishing rods to remove waste pieces from the water — while leaving the fish and marine life undisturbed. What sounds like a fun game of skill also introduces an important message: waste does not belong in the ocean.
From cleanup story to children’s product
The game connects play with awareness. Children learn, in a simple and age-appropriate way, that plastic pollution affects marine environments and that every action can make a difference.
Instead of presenting environmental protection as something abstract, the game turns it into something visible and hands-on. The ocean becomes part of the play scenario. The waste pieces become something that needs to be removed. The fish become something that should be protected.
This makes the topic easier to understand — and easier to talk about.
Made with MBRC OCEANYARN
Selected parts of the game, including the fish and waste pieces, are made with 45% MBRC OCEANYARN.
MBRC OCEANYARN is part of the MBRC material story: suitable collected plastic is transformed into a material stream that can be used for selected product applications. In this case, it helps create a product that carries the ocean story into a completely new context.
The result is more than a toy. It is a small educational touchpoint — one that connects cleanup action, recycled material and awareness through play.
Why play matters
Children understand the world by interacting with it. A game like this creates an opportunity to ask simple but important questions:
Why is there waste in the water?
What happens when plastic ends up in nature?
Why should we protect fish and marine life?
What can we do differently?
These conversations matter. They help build awareness early — not through fear, but through curiosity, action and participation.
Clean. Create. Educate.
For MBRC THE OCEAN, the fishing game reflects the connection between our three core pillars:
Clean — supporting cleanup action and local collection structures.
Create — developing material solutions and product applications from suitable recycled material streams.
Educate — raising awareness through campaigns, products, partnerships and playful learning formats.
The “Rettet die Meere” fishing game shows how these pillars can come together in a product that is simple, tangible and easy to understand.
Because protecting the ocean starts with awareness.
And sometimes, awareness starts with play.