MBRC OCEAN IMPACT
Link product sales, customer actions, campaigns or fixed commitments to a clearly defined model supporting MBRC THE OCEAN Cleanup Projects.
MBRC OCEAN IMPACT
Link sales, customer actions, campaigns or fixed commitments to clearly defined and documented cleanup support.
IN PRACTICE
A SIMPLE MECHANISM. ALREADY IN ACTION.
During the campaign period, every participating toy sold is linked to the collection of one plastic bottle.*
*One bottle is calculated at 6 g of plastic.
TWO PARTNERSHIP MODELS
LINKED TO ACTION.
OR FIXED BY COMMITMENT.
Support can be linked to products, sales, bookings or customer actions — or defined independently through a fixed contribution, collection volume or project period. In both models, the mechanism is agreed in advance and connected to a documented, independently traceable collection process. Partners receive clearly allocated impact data, reporting documentation and certificates for the agreed period. This creates a reliable basis for sustainability reporting, stakeholder communication, brand activation and internal ESG objectives.
LINKED MODEL
Support is connected to a measurable business activity.
FIXED COMMITMENT
Support is defined independently from individual transactions.
From Cleanup to Business Value
MBRC OCEAN Impact combines defined support mechanisms with traceable collection data, continuous documentation and reporting-ready partnership information.
01
Collection activities are recorded through a third-party digital system, creating a traceable basis for the agreed partnership model.
02
Relevant collection data, project activities and partnership parameters are documented throughout the reporting period.
03
A clearly defined and documented model can support environmental objectives, stakeholder communication, campaign activation and internal reporting.
What Partners Can Use It For
Support defined environmental and sustainability objectives with measurable partnership data.
Use documented volumes, periods and mechanisms as an input for internal and external reporting.
Communicate a clear and understandable mechanism to customers, employees and business partners.
Integrate the model into packaging, POS, digital campaigns and selected customer touchpoints.
Connect teams and internal initiatives to a visible and documented cleanup programme.
Turn products, sales or customer actions into simple and understandable participation mechanisms.
Clear Communication
The specific mechanism explains how the individual support model works.
Start With Your Business Model
A product. A transaction. A customer action. A location. A campaign. Or a fixed annual commitment.
What You Can Build With MBRC
A clear connection between business activity or commitment and cleanup support.
Collection activity recorded through a third-party digital system.
Defined data and reporting basis according to the individual partnership model.
Structured information for sustainability and stakeholder communication needs.
Integration across packaging, POS, digital channels and selected customer touchpoints.
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