Around World Ocean Day 2024, Müller and MBRC THE OCEAN combined shopping, cleanups and education – with PLAYMOBIL as a new partner.
The toy campaign at Müller
From 20 May to 30 June 2024, Müller linked its toy range to MBRC cleanups: for every toy purchased, Müller and MBRC THE OCEAN collected the equivalent of one plastic bottle (approx. 6 g) from beaches.
A new Cleaning Hub in Malta
On 4 June 2024, PLAYMOBIL, Müller and MBRC THE OCEAN started a Cleaning Hub in Malta with a cleanup in St Paul's Bay. Many volunteers from PLAYMOBIL and Müller took part – among them PLAYMOBIL's Matthias Fauser and Müller's Sascha Zahner. PLAYMOBIL has a production site in Malta, which made the island a natural choice. The collected waste was returned to the recycling loop directly in Malta.
Playful education
Even before World Ocean Day, PLAYMOBIL and Müller had launched a joint awareness campaign on waste prevention with a playful explainer spot. The cleanup in Malta continued this educational mission.
More about the Müller partnership: Europe's Biggest Cleanup 2026.