From 1 January to 28 February 2025, MBRC THE OCEAN ran the social impact campaign Ready to Recycle, calling on people to make recycling part of their everyday lives.
Paradise places, created by AI
The campaign used fully AI-generated visuals and sounds showing paradise-like places – as a reminder of why it is worth taking care of them. Creators and artists from the German-speaking social media scene shared the campaign with their communities, supported by MBRC's media partners.
A bracelet to go with it
Alongside the campaign, participants could get an exclusive Ocean bracelet – available on the Ready to Recycle website and at MBRC's long-standing partner Müller.
Why recycling matters
At MBRC cleanups around the world, teams see every day how much packaging ends up in nature. Sorting waste correctly at home is one of the simplest steps everyone can take. Ready to Recycle was designed to make exactly that step visible – in a format that reaches people where they spend their time: on social media.