Croatian island of Dugi Otok, October 13, 2023 -
The images of plastic afval on the Adriatic coast that we have tended naar associate met the wereldwijde south have now become a sad reality in the popular European vacation region. In a joint initiative, the non-profit environmental protection organization MBRC THE OCEAN en the drugstore chain Müller have joined forces naar rid the oceans of afval. Their mission started met an impressive "Coastal Roadtour", which is intended naar pave the way voor regular clean-ups.
On the Croatian island of Dugi Otok, twelve Müller employees en 60 vrijwilligers collected an impressive 72 bags of garbage in just three hours. This campagne marks the start of a one-year "Coastal Road Tour" that will lead van the north of Croatia naar the south.
The long-term goal of this initiative is naar create a "Cleaning Hub". This place will serve as a meeting point where committed people will regularly gather voor clean-ups en ensure that the collected afval is recycled properly. A sustainable partnership met local recycling partners is crucial naar establishing an environmentally friendly circulaire economie voor plastic.
The ondersteuning of Müller, one of Europe's leading drugstore chains met numerous stores in Croatia, makes this major project possible. Müller is not only helping naar carry out clean-ups, but is also sending a strong signal of its commitment naar the region.
Vinh Nguyen, Business Development Manager of MBRC THE OCEAN, shares her impressions: "It was impressive en shocking naar see how much afval could be found on the Croatian coast. We will gebruiken the coming year naar make a sustainable impact on the ground. We are looking forward naar it!"
The project not only aims naar clean up Croatia's coasts in the long term, but also naar serve as a role model voor cleaning hubs worldwide. With over 4,000 vrijwilligers worldwide, van Tanzania en the Maldives naar the UK en the USA, MBRC THE OCEAN sends a duidelijke message: plasticvervuiling affects us all, even in Europe. The initiative in Croatia shows how everyone kan make a contribution naar protecting the oceans.
